meformycity originates from Canara HSBC Oriental Bank of Commerce Life Insurance's brand philosophy of fulfilling promises. As a brand, the company values the promises by its customers to their loved ones and aspires being an enabler in this journey of fulfilling them. meformycity is an extension of this ideology and creates a platform by the brand to enable each one of us doing our bit for the society.
This is our effort towards making our cities clean while reflecting the great Indian spirit on the walls of our cities. Why Walls and Graffiti? Walls are a very important part of a city structure, standing tall amidst all weathers, seeing everything, everyone day after day. From historic walled cities to gated communities to the privacy walls surrounding homes, walls are an important factor in architecture and urban development. Walls reflect the history, society and culture of a place. They provide safety, security, comfort, and privacy; separate private from public domains.
What if walls could talk? What would they say? We wanted these walls to roar about our achievements as a nation, positive things around us. The initiative intended to create a platform PAN India, wherein society at large participated to beautify the walls of the cities through graffiti art.
In 2018, we travelled across 10 cities where prominent locations were beautified through graffiti art reflecting the undying great Indian spirit and its culture. The program saw a reach of 10+ million on social media.
This year, we bring to you the initiative in much vigour & renewed energy to move much closer to the heart of our cities gateways; railway stations and bus depots. We will be travelling to 12 cities with our promise to bring a positive change. A promise to beautify the gateway to our cities so that you can proudly say 'Mera Shehar, Meri Pehchan'.
Our city is our identity, our home! And just like we keep homes clean and beautiful, it's our responsibility, our duty, to keep our cities in the same way.
Come, join us, take the pledge and make your city clean & beautiful.
For the cities beautified in the year 2018-19, Visit the cities under the past events section.
Registration is a two step process:
Enter your name, mobile number and email address. Please enter the valid details as OTP will be sent to your mobile number for verification.
Enter the OTP sent to your mobile number and click on 'Submit'.